Solstice Green Directory...Over 30,000 Readers!
The quarterly publication is FREE and is distributed at over 500 locations along the California Central Coast. The target audience is closely focused on people that are seeking green awareness and looking for a healthier lifestyle.
The web site uses search optimization to associate via keyword, and the graphic design was developed to support repeat visitors with flash graphic and scroll technologies. Content is updated frequently to maintain reader interest. All ads in the Directory appear on the web site and in the e-edition.
Social media is promoted through all the major groups (Twitter, Facebook, etc.). Green tips are posted daily to over 11,000 friends and growing. All display ads are also posted intermittently on facebook.
The publication is distributed from Paso Robles to Santa Maria/Orcutt and is in its 8th year of success. The Directory promotes itself to its readers on local radio, and is on 2- RTA bus banners and through community event sponsorships in San Luis Obispo County.
Solstice Green Directory promotes business to business relationships through its Green Mixer Beneficiary Program. These events offer like minded businesses an opportunity to network. All proceeds from the $5 attendance from each event, is donated to a different local non profit organization. To date, over $10,000 has been donated to community non profit groups.